⚡ Flash App to the Rescue

☕ Good Morning! Sippers,

Manoj is a power shopper who spends more than Rs 2 lakh every year on online shopping. However, he struggles to track his orders and the information related to them.

This is where Flash comes in, an app founded by Ranjith Boyanapalli, former senior vice president of Flipkart, which aims to simplify shoppers’ buying experience by aggregating all orders and order-related communication on a single platform.

Flash also rewards shoppers with cashback and offers for frequent orders with its partner brands.

In today’s Issue 📬:

Flash App to the Rescue.
Focus on Focus.
Twitter Gets Pricey.

SIP WORTHY

Flash App to the Rescue: Finally, a One-Stop Shop for Power Shoppers!

👉 Empowering power shoppers: Boyanapalli observed various problems with the e-commerce market during his eight-year stint at Flipkart, which led him to create Flash. The platform aims to solve issues like cluttered inboxes, lack of clarity on shopping patterns, and data-sharing concerns that can make the online shopping experience unenjoyable.

With nearly 25 million power shoppers in the country, Flash hopes to empower them by managing their e-commerce profiles and providing a mess-free inbox with all order-related information.

👉 Incentivizing customers as they shop: Flash has partnered with over 50 brands across categories, including Myntra, Swiggy, Amazon, Cult.fit, and Pharmeasy, to offer users a fixed percentage of cashback, apart from coupon codes and card-affiliated discounts.

💸Flash’s unique reward system incentivizes users to achieve certain milestones for additional offers and cashback, increasing brand loyalty and retention of customers.

🔐 Ensuring data privacy: With cyberattacks and data leaks becoming common in internet-led services, Flash ensures data privacy by aggregating all order-related communication on its platform and linking it to a Flash email ID.

Users can categorize their email communication by brands/sellers on the Flash app, and the platform generates a comprehensive shopping report that highlights the category and the apps/e-commerce sites on which users have spent the most money and what they have ordered the most.

Flash has raised $5.8 million in seed funding so far from investors like Global Founders Capital, White Venture Capital, Soma Capital, and Emphasis Ventures. Investors also include Binny Bansal (Co-founder, Flipkart), Sujeet Kumar (Co-founder, Udaan), Rishi Vasudev (Co-founder, G.O.A.T Brand Labs), and Kunal Shah (Founder, CRED). Flash hopes to simplify the online shopping experience for power shoppers and incentivize them with its unique reward system, making it the CRED of e-commerce.

IMPROVEMENT SIP

Focus on Focus: The Art of Ignoring Everything Else

Distractions are ubiquitous, and the ability to focus has become a rare commodity. With endless notifications, social media feeds, and other distractions vying for our attention, it’s easy to lose sight of our goals and get sidetracked.

That’s why knowing what to ignore is just as important as knowing what to focus on. As Warren Buffet famously said, “The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.”

Research has shown that the ability to focus is critical for achieving success in both personal and professional life. According to a study published in the Journal of Organizational Behavior, “the ability to concentrate, prioritize, and manage time effectively is the most important determinant of success in life.”

One case study that highlights the importance of focus is the story of Apple. When Steve Jobs returned to Apple in 1997, the company was on the brink of bankruptcy. Jobs realized that the company had lost its focus and was trying to do too many things at once. He famously cut down the product line from 350 to just 10 products and focused on creating a few products that were excellent. This focus on quality over quantity helped Apple become one of the most successful companies in the world.

In his early days as an entrepreneur, Zuckerberg was constantly being approached with new ideas for businesses. However, he realized that he needed to focus on Facebook to make it successful. He said, “The best thing entrepreneurs can do is to be really, really focused. Figure out what you’re good at and focus on that.”

HOT SIP

Twitter Gets Pricey: Pay-Per-Article Feature

What’s sipping? ☕ Twitter has undergone a lot of changes since Elon Musk took over as its owner. One of the latest updates is the introduction of the pay-per-article feature that allows media publishers to charge users on a per-article basis.

💰 Subscriptions on Twitter: Before this latest update, Twitter had already rolled out a subscription feature that allowed users to charge a monthly fee from their followers to consume their content. This feature can be accessed by clicking on monetization in settings.

🔍 How Does Pay-Per-Article Work? With the pay-per-article feature, non-subscribers of a publication will be able to pay for a particular article if they are interested in reading that piece on Twitter. This will enable users who would not sign up for a monthly subscription to pay a higher per-article price for when they want to read an occasional article.

👨‍💼 Elon Musk on Twitter Subscriptions: Elon Musk, who is also a content creator on Twitter, has been making close to Rs 81 lakh from his subscribers. Through a screenshot shared on Twitter, he encouraged content creators to enable subscriptions on the platform by tapping on Monetization in settings. The screenshot also revealed that Musk had around 24,700 subscribers.

🎉 A Win-Win for Both Media Orgs and the Public: According to Elon Musk, the pay-per-article feature is a major win-win for both media organizations and the public. It will allow media publishers to charge users on a per-article basis with one click and enable users to read occasional articles without having to subscribe to the entire publication.

So, get ready to pay for individual articles on Twitter next month!

QUICK SIPS

Why Google DeepMind may be ‘bad news’ for the company.

Master the art of negotiation.

Amazon Prime subscription sees a massive price hike in India.

How the Internet Gets Inside Us.

Jack Dorsey says Elon Musk was the ‘only alternative’ for Twitter.

Beware of this easy-to-fall-for Gmail scam.

With CHAI ☕

🏦 Ceo: Rajneesh Karnatak appointed MD & CEO of Bank of India.

🛍️ How to: get the best deals on online shopping.

🐧 Aww: This penguin is so CUTE & FLUFFY!

🤭 It’s Interesting: Alibaba Looks Interesting Right Now. Here’s Why.

The purpose of life is a life of purpose, these words of yours will stay with me …thank you @hcmariwala for being such an incredible inspiration to me & countless others 🙏🙏🙏 https://t.co/Wr9zang90T
— Namita (@namitathapar) April 29, 2023